“IMPACT OF LEAN WAREHOUSING ON BUSINESS PERFORMANCE IN FIRMS IN RETAIL INDUSTRY OF PAKISTAN; MEDIATING ROLE OF WAREHOUSE OPERATIONAL PERFORMANCE AND SUPPLY CHAIN COMPLEXITY (A STUDY OF QUANTITATIVE ANALYSIS)”. 2025. International Journal of Social Sciences Bulletin 3 (4): 354-82. https://theijssb.com/index.php/IJSSB/article/view/591.