DEFINING STRATEGY: A NEW APPROACH

Abstract

Strategy is perhaps the most discussed but widely misunderstood term in academic literature and needs to be redefined in the context of its approach and application in the contemporary environment. The term strategy is derived from the Greek term Stratagem, which meant to outsmart the adversary with ease without putting oneself in the line of fire. It also denoted the art of the general. However, its interchangeable use for policy or planning has relegated its mastery to its true meaning. Some well-known definitions of strategy come from notable figures such as Clausewitz, Von Moltke, Liddell Hart, and Andre Beaufre, among others. These definitions formed the foundations of military strategies of many nations over the past two hundred years. However, with time, the term' strategy,' like 'policy,' has lost its meaning due to misuse by the general public, who have started using it for everything they do, both in and out of their business. Perhaps it is time for the term' strategy' to regain its glory in literature and not be replaced by the plans of individuals in their day-to-day lives. This article aims to redefine the term' strategy' to create awareness and understanding of its role and essence in military manoeuvres, enabling victory without significant loss.