EVOLVING COMMUNICATION TRENDS IN SOUTH ASIA AND SAUDI ARABIA: INNOVATIONS, CHALLENGES, AND FUTURE PROSPECTS

Abstract

This research article explores the dynamic evolution of communication trends in South Asia and Saudi Arabia, focusing on innovations, challenges, and prospects. The study employs a qualitative methodology, incorporating literature analysis to examine the impact of digital transformation, social media proliferation, and governmental initiatives on communication landscapes. Findings reveal significant advancements in digital infrastructure, increased social media engagement, and the emergence of e-governance, alongside challenges such as digital divides, misinformation, and regulatory constraints. The article concludes with recommendations for fostering inclusive and resilient communication ecosystems in the regions.