DIGITAL AGILITY, COMPETITIVE ADVANTAGE, AND CLOUD COMPUTING ADOPTION: UNLEASHING DIGITAL TRANSFORMATION IN LIBRARIES OF PAKISTAN

Abstract

Purpose- This study explored the interrelationship between the DA, CA, CC adoption and DT in the context of librarians in Pakistan. 
Methods- The survey method was used. The questionnaire gathered data from librarians. The sample was randomly recruited from KP. Collected data was scrutinized and analysis were performed for five hypotheses testing by SPSS and AMOS software. 
Results- All hypotheses are approved except the link between the CA and CC adoption. The results affirmed that competitive advantage and agility are essential for the adoption of CC and ensure digital transformation. 
Originality- this is the 1st attempt in librarianship that explore the link of such constructs among the librarians and extend the scope of the study. The results are not only beneficial in the Pakistani context but also important for global digital transformation.