SUPPLY CHAIN DIGITALIZATION AND PERFORMANCE: A MODERATED MEDIATION OF SUPPLY CHAIN INTEGRATION AND SUPPLY CHAIN RESILIENCE

Abstract

This research investigated the relationships between Supply Chain Resilience (SR), Supply Chain Performance (SP), Supply Chain Integration (SI), and Supply Chain Digitalization (SD) in this global era of supply chain management. As we know everything is changing abruptly in this era where technology is the key to flourish in markets, the organizations are required to develop the strategies that focus to resilience in supply chain to enhance the association and performance within the organization. Questionnaire is drafted to collect the data of 106 respondents who are engaged in supply chain. This study observed that the supply chain integration and supply chain performance both are affected by supply chain digitalization and supply chain resilience impacts the integration in supply chain. Moderating effect of supply chain resilience between supply chain digitalization and integration is also highlighted while supply chain integration possesses mediation, it is also demonstrated through digitalization and supply chain resilience on supply chain performance. The findings would suggest that supply chain integration is the key driving force behind the performance of supply chain but this performance also need strategies related to resilience and technological development. This study would be helpful for strategy makers and research scholars as well.