THE IMPACT OF SUPPLY CHAIN COLLABORATION ON SUPPLY CHAIN VISIBILITY, STAKEHOLDER TRUST, ENVIRONMENTAL PERFORMANCE, AND FINANCIAL PERFORMANCE: IN A RETAIL INDUSTRY OF PAKISTAN

Abstract

In today's business world, companies need strong supply chains to stay competitive and successful. This study reveals the opportunities of developing improved financial performance and environmental sustainability if companies work closely with supply chain partners, share real-time information, and build trust with stakeholders. The research shows that business organizations which operate effectively with their suppliers and partners perform better in their operations. Clear visibility in the activities in the supply chain ensures that companies minimize risks, make proper use of resources available and are well rated by the stakeholders, including customers, investors, and regulators. Also, sustainability becomes essential for firms since it implies not only meeting the set environmental standards but also financial gains from cost reduction and image enhancement. The integration of collaboration, transparency, and sustainability into supply chain management will be emphasized. The findings would provide practical recommendations for businesses on adopting smarter strategies, using technology effectively, and building ethical and responsible supply chains for long-term success.