DIGITAL TECHNOLOGIES FOR FIRMS’ MODEST IMPROVED SUPPLY CHAIN PERFORMANCE

Abstract

Supply Chain operation is more competitive in a dynamic business environment. Developing supply chain capacity is therefore important for achieving a competitive advantage and the overall improved performance of the supply chain. The aim of this study is to investigate the potential of digital technologies to improve the performance of the supply chain through supply chain performance and benefits of the supply chain through improved Supply Chain Supply Chain performance. This study has collected a total of 150 sample data from supply chain – executives and managers in the Services Operation Industries in Pakistan through a survey. The findings of the research show that the digital supply chain makes an important contribution to improving the supply chain options in the service industry, and then leads to competitive advantage with a direct positive effect on the performance of the supply chain of companies. The results also show that digitalization has a direct impact on the supply chain performance of service companies. Based on these empirical findings, the study concludes that integrating digital technology into the supply chain would positively contribute to supply chain agility, enabling companies to effectively involve supply chain partners in managing unexpected situations in business operations. This study contributes to the current literature on digital supply chain capabilities and also provides insights for supply chain managers, policy makers, and practitioners in supply chain, logistics, and business performance.