ANALYZING MANUFACTURING FIRM'S PERFORMANCE THROUGH GREEN SUPPLY CHAIN MANAGEMENT PRACTICE. A MODERATING EFFECT OF INSTITUTIONAL PRESSURE IN PAKISTAN MANUFACTURING FIRMS

Abstract

This research seeks to investigate the relationship between GSCM practices and the manufacturing firms’ operational performance; with institutional pressure as the mediating factor. The research used a quantitative approach and utilized structured questionnaire surveys to take perception from professionals working in the manufacturing industry of Pakistan. A total of 250 participants were approached for the survey. However, only 150 participants provided responses. PLS-SEM model used to analyze the collected responses via Smart Pls. The study highlights that Green Supply Chain Planning (GSCP) provides a substantial boost to the operational performance and shows the way of environmental sustainability and necessary efficiency. On the other hand, Green Procurement (GPR) has negative and weak correlation with operational performance which depicts the problems in its implementation. The study identified institutional pressures as one of the key factors affecting operations performance, and stressed the role of external initiatives including legislation and norms. Conversely, the major study revealed the insignificance of institutional pressure on the proposed relationship between GSCM practices and operational performance hence the need for other forms of reinforcement. The study further emphasizes on incorporating sustainability within supply chains and has several policy and managerial implications. Further studies may consider investigating the GSCM adoption in particular sectors over time, beyond the intermediate future, and the utilization of superior technologies to enhance sustainability performances within manufacturing companies.