THE EVOLUTION OF EMPLOYEE MOTIVATION STRATEGIES: A SHIFT TOWARDS INTRINSIC MOTIVATORS IN MODERN HRM

Abstract

Employee motivation has long been a cornerstone of organizational success, with traditional Human Resource Management (HRM) strategies often relying on extrinsic motivators such as monetary rewards and job security. However, modern HRM practices are increasingly shifting towards intrinsic motivators, including autonomy, purpose, and personal growth, to foster sustained employee engagement and productivity. This quantitative study explores this evolution by examining the effectiveness of intrinsic versus extrinsic motivators in a sample of 150 employees across various industries. Data were collected through structured surveys and analyzed using statistical methods to assess the impact of intrinsic motivators on job satisfaction, performance, and retention. The findings reveal a significant positive correlation between intrinsic motivators and employee outcomes, suggesting that organizations prioritizing purpose-driven and autonomy-supportive environments achieve higher levels of workforce motivation. This research contributes to the growing body of literature advocating for a paradigm shift in HRM strategies, emphasizing the importance of intrinsic motivators in the contemporary workplace