EXPLORING THE IMPACT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES ON ENVIRONMENTAL PERFORMANCE AND COMPETITIVE ADVANTAGE

Abstract

Environment-related issues have become a global concern due to which firms are considering sustainability. A key to achieving long-term development is understanding these issues. This research seeks to illuminate the effects of green supply chain management practices on firms' environmental performance and the impact that the relationship of the two has on competitive advantage. However, the study draws on the Resource-Based View (RBV) and Natural-Resource- Based View (NBV) theories to understand the interplay between the factors affecting the scope for improvement of internal environmental management practices. 

For this study data was collected from 200 respondents through the convenience sampling method and quantitatively analyzed. The results imply that green supply chain management strategies should be adopted to promote internal environmental management. Firms implement effective GSCM practices to improve environmental performance to develop a competitive advantage in the marketplace. This study adds to understanding how such green practices can be integrated into an organization's core operation and emphasizes the importance of green practices in enhancing organizational growth as well as environmental sustainability. These practices enable firms to face environmental challenges in terms that will lead to long‐term success and contribute to sustainable development.