ROLE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOUR TOWARDS THE ENVIRONMENT ON THE RELATIONSHIP BETWEEN GREEN HUMAN RESOURCES MANAGEMENT, CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABLE PERFORMANCE

Abstract

The manufacturing sector is a significant contributor to both economic growth and environmental pollution. This study, grounded in the ability-motivation-opportunity theory, investigates the mediating role of organizational citizenship behaviour towards the environment in the relationship between green human resource management (GHRM) practices (such as green recruitment and selection, green training, green rewards, and green performance evaluation), corporate social responsibility (CSR), and sustainable performance (including economic, social, and environmental performance). Utilizing a quantitative survey research design, yielding cross-sectional data, with participants. 102 responses were analysed. Data analysis was performed using Smart PLS-SEM (partial least square structural equation modelling). Both the measurement and structural models were developed and tested. The measurement model aimed to establish the reliability and validity of the instrument, meeting all standard criteria for average variance extracted, composite/construct reliability, factor loadings, and alpha values. The structural model tested the hypotheses, with results indicating that all hypotheses were accepted. Findings reveal that organizational citizenship behaviour towards the environment significantly mediates the relationship between CSR and GHRM practices, suggesting a substantial impact on sustainable performance. This study underscores the importance of CSR and GHRM practices in enhancing sustainable performance through fostering organizational citizenship behaviour towards the environment.