THE IMPACT OF SERVICE RECOVERY ON CONSUMER LOYALTY WITH A MEDIATING ROLE OF CONSUMER SATISFACTION: AN EMPIRICAL STUDY ON THE FAST FOOD INDUSTRY OF PAKISTAN. IJSSB [Internet]. 2024 Oct. 23 [cited 2025 Jun. 25];2(4):410-21. Available from: https://theijssb.com/index.php/IJSSB/article/view/98