MODERATING IMPACT OF SUPPLY CHAIN VISIBILITY ON SUPPLY CHAIN RISK MANAGEMENT AND OPERATIONAL PERFORMANCE: THE ENABLING ROLE OF SUPPLY CHAIN IN FMCG INDUSTRY IN PAKISTAN. IJSSB [Internet]. 2025 Apr. 17 [cited 2025 May 2];3(4):313-32. Available from: https://theijssb.com/index.php/IJSSB/article/view/586