“THE ROLE OF AI-DRIVEN MARKETING ON CONSUMER PURCHASE DECISION: A CONTEXTUAL STUDY IN THE TEXTILE INDUSTRY OF PAKISTAN”, IJSSB, vol. 3, no. 5, pp. 464–476, May 2025, Accessed: May 17, 2025. [Online]. Available: https://theijssb.com/index.php/IJSSB/article/view/683