“MODERATING IMPACT OF SUPPLY CHAIN VISIBILITY ON SUPPLY CHAIN RISK MANAGEMENT AND OPERATIONAL PERFORMANCE: THE ENABLING ROLE OF SUPPLY CHAIN IN FMCG INDUSTRY IN PAKISTAN”, IJSSB, vol. 3, no. 4, pp. 313–332, Apr. 2025, Accessed: May 02, 2025. [Online]. Available: https://theijssb.com/index.php/IJSSB/article/view/586