[1]
“UNRAVELING THE MODERATING EFFECTS OF FINANCIAL POSITION, RESEARCH AND DEVELOPMENT, ADVERTISING, AND CUSTOMER PERCEPTION ON NEXUS OF PRODUCT INNOVATION AND FMCG SALES”, IJSSB, vol. 3, no. 3, pp. 782–792, Mar. 2025, Accessed: May 01, 2025. [Online]. Available: https://theijssb.com/index.php/IJSSB/article/view/547