“NAVIGATING THE DIGITAL TRUST PARADIGM: THE INFLUENCE OF ONLINE REVIEWS ON CONSUMER PURCHASING BEHAVIOR AND TRUST IN E-COMMERCE”, IJSSB, vol. 3, no. 3, pp. 647–665, Mar. 2025, Accessed: Jun. 25, 2025. [Online]. Available: https://theijssb.com/index.php/IJSSB/article/view/534