GREEN PURCHASE BEHAVIOR: KEY FACTORS DRIVING ECO- FRIENDLY CONSUMER CHOICES FOR ENHANCED SUSTAINABILITY. International Journal of Social Sciences Bulletin, [S. l.], v. 3, n. 2, p. 48–64, 2025. Disponível em: https://theijssb.com/index.php/IJSSB/article/view/414.. Acesso em: 1 may. 2025.