ASSESSING THE IMPACT OF ARTIFICIAL INTELLIGENCE ON ONLINE PURCHASE INTENTION: THE ROLES OF CELEBRITY ENDORSEMENT, EMOTIONAL APPEAL, AND HEDONIC VALUE. International Journal of Social Sciences Bulletin, [S. l.], v. 2, n. 4, p. 897–914, 2024. Disponível em: https://theijssb.com/index.php/IJSSB/article/view/148.. Acesso em: 1 may. 2025.