THE ROLE OF AI-DRIVEN MARKETING ON CONSUMER PURCHASE DECISION: A CONTEXTUAL STUDY IN THE TEXTILE INDUSTRY OF PAKISTAN. International Journal of Social Sciences Bulletin, [S. l.], v. 3, n. 5, p. 464–476, 2025. Disponível em: https://theijssb.com/index.php/IJSSB/article/view/683.. Acesso em: 17 may. 2025.