BEYOND LABELS: HOW BRAND EQUITY INFLUENCES LOYALTY AND CONSUMER CHOICES IN FASHION. International Journal of Social Sciences Bulletin, [S. l.], v. 3, n. 4, p. 774–789, 2025. Disponível em: https://theijssb.com/index.php/IJSSB/article/view/625.. Acesso em: 2 may. 2025.