UNRAVELING THE MODERATING EFFECTS OF FINANCIAL POSITION, RESEARCH AND DEVELOPMENT, ADVERTISING, AND CUSTOMER PERCEPTION ON NEXUS OF PRODUCT INNOVATION AND FMCG SALES. International Journal of Social Sciences Bulletin, [S. l.], v. 3, n. 3, p. 782–792, 2025. Disponível em: https://theijssb.com/index.php/IJSSB/article/view/547.. Acesso em: 1 may. 2025.