MODERATING IMPACT OF SUPPLY CHAIN VISIBILITY ON SUPPLY CHAIN RISK MANAGEMENT AND OPERATIONAL PERFORMANCE: THE ENABLING ROLE OF SUPPLY CHAIN IN FMCG INDUSTRY IN PAKISTAN. IJSSB. 2025;3(4):313-332. Accessed May 2, 2025. https://theijssb.com/index.php/IJSSB/article/view/586